If you have a client who enjoys your product or service, they can bring in their friend, acquaintance or family and recommend you as an excellent provider of the same. The new client who came in on recommendation is a customer referral. Giving excellent customer service, rewards your business by creating a herd of return…
To maximize effectiveness and returns from your marketing efforts, you need to focus your resources to that part of the market that has the highest likelihood to buy and obtain maximum utility from your product; a target market. When you choose a target market, you have a smaller group of customers to focus all your…
