The tale of the fisherman who wanted to be the best fisherman in the world. Once there was a fisherman whom after having not so a successful career as a fisherman decided he wanted to become the best. So, he started to study his prey, the fish. He started to learn about what they ate,…
Fishing for customers and Fishing for Fish: Same Script different Cast
I Hate My Business
This is why I hate my business; As soon as I walk into the business, I’m greeted by a wave of undone tasks from the previous day and quietly curse at my hard headed employees, I promise myself to fire them one of these days. Reading the paper is no longer interesting. I came in…
Can Everyone Become Successful at Business?
Short answer, NO! There is a reason why so many businesses fail. It is because some people who try to go into business are simply not aware of what it takes to become successful at business. Thanks to motivational speakers, a lot of people believe ‘they can’ even though they have no clue as to…
5 traits of a Business Growth Leader
Not everyone is a leader, and even fewer are willing to become business growth leaders. Not everyone can take an idea and a group of people and take them to the Promised Land. Growing a business from its basic form and transforming it into a successful business with, dedicated employees, happy raving customers, reliable and…
How To Avoid the Business Debt Trap
To avoid the Business Debt Trap when starting, it is often recommended to start with the minimum viable product. This gives the entrepreneur a chance to prove the concept and justify further additions of capital of either personal savings or borrowed funds. If the proof of concept works, the business owner can then gradually increase…
What is a Business Debt Trap?
A business costs money to set up and run. There are three sources of funding for business; owner savings, external debt and revenues. A business debt trap is the situation where the business over relies on external debt, and the revenues are unable to offset both the debt and recurring costs and expenses. Read How…
Marketing Website; You Must Get One
Business gurus all over the world are preaching that every business must have a website. But what kind of a website do businesses really need. In today’s markets, customers brows for vendors, compare products, ask questions, shop and receive delivery, on websites, and all these made possible from the comfort of their own environments (Home…
Win Back Lost Customers; Here is Why
Over the life of a business, it gains a lot of customers and loses a lot of them. One thing that is usually ignored, or not considered, is the cost of gaining a new customer who is then lost. Amazingly most businesses don’t have, or even know they need, automatic strategies to win back lost…
Types Of Sales Questions
The use of questions in sales is extremely important to guarantee closing. But asking sales questions is not just about asking any random question, it is more of a science and art that one has to work on to understand and eventually master. To understand the use of use of questions, you first need to…
6 Reasons To Sell To Specific Buyers
Marketing is the most important of the core activities of any business whether profit or nonprofit. Very little else matters if you have no clients or customers to cater to. Due to the complexities of the marketing process, a good way to make everything easier is to sell to specific buyers. Any reasonable strategy that…