This is why I hate my business; As soon as I walk into the business, I’m greeted by a wave of undone tasks from the previous day and quietly curse at my hard headed employees, I promise myself to fire them one of these days. Reading the paper is no longer interesting. I came in…
Business gurus all over the world are preaching that every business must have a website. But what kind of a website do businesses really need. In today’s markets, customers brows for vendors, compare products, ask questions, shop and receive delivery, on websites, and all these made possible from the comfort of their own environments (Home…
Over the life of a business, it gains a lot of customers and loses a lot of them. One thing that is usually ignored, or not considered, is the cost of gaining a new customer who is then lost. Amazingly most businesses don’t have, or even know they need, automatic strategies to win back lost…
The use of questions in sales is extremely important to guarantee closing. But asking sales questions is not just about asking any random question, it is more of a science and art that one has to work on to understand and eventually master. To understand the use of use of questions, you first need to…
Marketing is the most important of the core activities of any business whether profit or nonprofit. Very little else matters if you have no clients or customers to cater to. Due to the complexities of the marketing process, a good way to make everything easier is to sell to specific buyers. Any reasonable strategy that…
Why do customers procrastinate from buying? Because they feel they don’t really need the product or service right now. You really can’t convince them to the contrary because they don’t really trust you and feel you have a financial motive. Luckily for you, the one person that does, is there with you; the customer. But…
This is why you need to learn how to get customers to buy from you. Consider this, you have worked tirelessly at creating messages to attract customers, improving your product almost to perfection and creating an excellent buying atmosphere at your place of selling and now a potential customer has arrived. What do you do,…
Selling is about satisfying customers needs. Unfortunately most customers and clients have no idea on what their exact needs are, so they solve their symptoms. To make a sale that satisfies a customer need and possibly even gains you repeat business and referrals, you must learn how to ask your customers the right questions. …
Most of the time when you look at an advert on TV or on a newspaper, it may inspire you to laugh, think deeply about a problem or be amazed at the creativity employed on the advert. But how many times do you see the ad and immediately get an in pulse to buy? Not…
This is an example of a situation without a customer testimonial: You have just finished a presentation to a prospect. You have tooted your horn on how good your product or service is and why they should give you their money for it. You are now probably sitting there waiting and wondering why it is…
