Not everyone is a leader, and even fewer are willing to become business growth leaders. Not everyone can take an idea and a group of people and take them to the Promised Land. Growing a business from its basic form and transforming it into a successful business with, dedicated employees, happy raving customers, reliable and…
To avoid the Business Debt Trap when starting, it is often recommended to start with the minimum viable product. This gives the entrepreneur a chance to prove the concept and justify further additions of capital of either personal savings or borrowed funds. If the proof of concept works, the business owner can then gradually increase…
A business costs money to set up and run. There are three sources of funding for business; owner savings, external debt and revenues. A business debt trap is the situation where the business over relies on external debt, and the revenues are unable to offset both the debt and recurring costs and expenses. Read How…
Business gurus all over the world are preaching that every business must have a website. But what kind of a website do businesses really need. In today’s markets, customers brows for vendors, compare products, ask questions, shop and receive delivery, on websites, and all these made possible from the comfort of their own environments (Home…
Marketing is the most important of the core activities of any business whether profit or nonprofit. Very little else matters if you have no clients or customers to cater to. Due to the complexities of the marketing process, a good way to make everything easier is to sell to specific buyers. Any reasonable strategy that…
A business is comprised of several moving parts. In a small business, all the moving parts are usually filled by one or a few people who memorize their roles and duties. As a business grows the moving parts increase and the people holding these positions also increase. When a new employees comes in, the process…
To maximize effectiveness and returns from your marketing efforts, you need to focus your resources to that part of the market that has the highest likelihood to buy and obtain maximum utility from your product; a target market. When you choose a target market, you have a smaller group of customers to focus all your…
