Business gurus all over the world are preaching that every business must have a website. But what kind of a website do businesses really need. In today’s markets, customers brows for vendors, compare products, ask questions, shop and receive delivery, on websites, and all these made possible from the comfort of their own environments (Home…
Over the life of a business, it gains a lot of customers and loses a lot of them. One thing that is usually ignored, or not considered, is the cost of gaining a new customer who is then lost. Amazingly most businesses don’t have, or even know they need, automatic strategies to win back lost…
Marketing is the most important of the core activities of any business whether profit or nonprofit. Very little else matters if you have no clients or customers to cater to. Due to the complexities of the marketing process, a good way to make everything easier is to sell to specific buyers. Any reasonable strategy that…
Most of the time when you look at an advert on TV or on a newspaper, it may inspire you to laugh, think deeply about a problem or be amazed at the creativity employed on the advert. But how many times do you see the ad and immediately get an in pulse to buy? Not…
If you have a client who enjoys your product or service, they can bring in their friend, acquaintance or family and recommend you as an excellent provider of the same. The new client who came in on recommendation is a customer referral. Giving excellent customer service, rewards your business by creating a herd of return…
To maximize effectiveness and returns from your marketing efforts, you need to focus your resources to that part of the market that has the highest likelihood to buy and obtain maximum utility from your product; a target market. When you choose a target market, you have a smaller group of customers to focus all your…
