Over the life of a business, it gains a lot of customers and loses a lot of them. One thing that is usually ignored, or not considered, is the cost of gaining a new customer who is then lost. Amazingly most businesses don’t have, or even know they need, automatic strategies to win back lost…
Marketing is the most important of the core activities of any business whether profit or nonprofit. Very little else matters if you have no clients or customers to cater to. Due to the complexities of the marketing process, a good way to make everything easier is to sell to specific buyers. Any reasonable strategy that…
Why do customers procrastinate from buying? Because they feel they don’t really need the product or service right now. You really can’t convince them to the contrary because they don’t really trust you and feel you have a financial motive. Luckily for you, the one person that does, is there with you; the customer. But…
This is why you need to learn how to get customers to buy from you. Consider this, you have worked tirelessly at creating messages to attract customers, improving your product almost to perfection and creating an excellent buying atmosphere at your place of selling and now a potential customer has arrived. What do you do,…
To maximize effectiveness and returns from your marketing efforts, you need to focus your resources to that part of the market that has the highest likelihood to buy and obtain maximum utility from your product; a target market. When you choose a target market, you have a smaller group of customers to focus all your…
